Click on one of the people below to find out more information.

  • Tom Krumland
    Dealer Principal

    I was born in Columbus Nebraska. Graduated Columbus High School class of 1972. Married Linda Chavez from Littleton, Colorado in 1973. Have 3 Children Andrea, Tommy, Peter, and 8 grandchildren. Lived in Ontario, CA for 2 years after marriage and moved to Littleton Co for the next 20 years. Moved to Roswell, NM after purchasing Richard Barton Toyota in 1997.

    Besides the car business I enjoy the company of my grandchildren, attending our church, travel, golf, ranching, fishing, hunting, collecting some old cars, and spectator sports.

  • Bobby Villanueva
    Sales Manager

    I am born and raised in alien city Roswell N.M. and graduated from Roswell High School. I have been in the car business for 8 years and I am glad I have found a home here at Roswell Toyota…not only is the staff great here but we have the best product to offer. There is not any other vehicle on the road with the quality, safety and style of a Toyota. In my free time I enjoy spending time with my family married with 2 children 6 & 3 years old.

  • Billy Sills
    General Manager
    (575) 624-5402

    Being a member of Roswell Toyota since August 2003, I have experienced the growth of our store from 16 employees to 54 employees. I seen Roswell Toyota change from our old store to our new store in 2005 and seen it grow with the community as our partner. When I am not at work I enjoy spending time with my family, playing golf, and traveling. The town of Roswell has blessed my family and I with a amazing life and a great community to raise our children in. If you ever need anything please feel free to contact me directly. You, our customers, our the ones that make Roswell Toyota a success. Thank you!

  • Ruben Loza
    New Car Manager
    (575) 624-5442

    I was born and raised right here in this amazing city. I moved to Las Cruces right after graduating high school and attended New Mexico State University. Las Cruces is where i started my career in the automotive sales industry and found my passion for helping customers with every aspect of their car buying experience. I've been in sales for almost twenty years now and I couldn't see myself doing anything else. Even though I moved back to Roswell five years ago, that hasn't stopped my customers (and my customers children) from reaching out to me to help them with their new vehicle purchases all over New Mexico and west Texas. 

    When I'm not at work you can find me doing anything outside. I'm usually riding bikes with my kids down the bike trail or playing golf with any of my customers. I will take on any challengers ;0) . 

    If there is anything that i can do to help you or your family out please don't hesitate to give me a call, business related or not, I am here for you.. 

  • Mike Baker
    Used Car Manager

    I have been in the car business for over 30 years.  I still get a thrill every time I shake  someone's hand and earn their business.  When I am not at the dealership I enjoy Drag racing with my wife and daughters, and building cars in my shop.  Enough about me whether you are a new customer our one of our returning customers you are all part of our family here at Roswell Toyota.  So I personally encourage you to visit us at Roswell Toyota and let us show you what it is like to be treated like family while doing business with us.

  • Jim Collins
    Service Manager
    (575) 624-5408

    Hello I'm Jim Collins and have been the Service Manager since July of 2008. I'm form Detroit, but have enjoyed living in Roswell for 9 years now. My hobbies are Camping with the grand kids, hunting, and racing. I'm proud of my service department and the my customers that would follow me anywhere. We provide friendly and honest service.

  • Tiffany Edwards
    Internet Manager
    (575) 624-5461

    Hello , I'm your friendly and knowledgeable Internet Manger. I been with the Roswell Toyota Family since July 2014 and have loved every moment of it. I have 20 years in the Business Industry.  I am grateful to work with new people everyday.

    "Happiness is the real sense of fulfillment that comes from hard work." ~ Joseph Barbara


  • James Collins

    I am proud to have been a part of the Roswell Toyota team since 2012. We are always committed to taking care of our customers and having a strong supporting presence in the community. During my free time I enjoy spending time with my three kids and wife, doing BBQ competitions and working in the shop on different cars.

  • Mike Romero

    As a New Mexico Native I am passionate about our community.  I have been in Roswell for six years now and I appreciate the beauty of our culture and the way our city rallies around each other to help in any way possible. 


    I have been in sales for over twenty years.  I will do my best to exceed your expectations and deliver the best sales experience possible.  I treat my clients like family and will always be available to answer any questions.   Please don't hesitate to reach out to me.  When not at work I  spend as much time with my beautiful wife and amazing twins.   As an Avid golfer and snowboarder I enjoy the outdoors and keeping up with my yard work.   I look forward to meeting and assisting you in any way possible. 



    William James

  • Scott Avent
    Parts Manager