About Us

A little bit about us…
Purchased in 1997 by Tom Krumland, Roswell Toyota took on its new owner’s philosophy.
- Treat the customers the way we would want ourselves to be treated.
Starting with only 12 employees, Tom’s vision began to take shape immediately. Now, over 10 years later, Roswell Toyota employs over 75 dedicated men and women whom all share the same vision. Due to the success of the business, a brand new 40,000 square foot state of the art facility was built in 2005 under the belief of “the best for the best.” Krumland Auto Group employs over 125 people at its 4 dealerships. Three, of which, are in Roswell – Roswell Toyota-Scion, Roswell Honda and Roswell Hyundai. The 4th, Carlsbad Imports, brings the Krumland philosophy a bit further south.
One of Toyota's primary goals is to emphasize the entire ownership experience. We want to help ensure that our customers are satisfied not only at the time of purchase, but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step - but only the beginning. Toyota dealerships strive to match the quality of our products with the finest service in the industry.
With its certified service technicians, many with 25+ years Toyota experience, its professional sales staff and friendly office team, Roswell Toyota-Scion is the dealership made for the new consumer. Today’s car buyer will not be pushed. They are armed with product knowledge readily available on the internet and they are numb to high decibel advertising and keen on fine print. Roswell Toyota-Scion has flushed out the old, traditional car sales mentality. It is obsolete. Charles Darwin did have one thing right for sure. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
2211 W. 2nd St. Roswell, NM 88201
(575) 622-5860 Toll Free (800) 521-8012 Fax (575) 622-5899